Keith Rutten
Keith, SKD Educator
Why He's Great
"I am forever learning. I am a craftsman."
"I believe if you want to be the top in your profession you need to learn from people at the top; this is how I began my journey in hairdressing. I started my career as a personal assistant to Horst Rechelbacher, founder of Aveda. Assisting Horst was the biggest honor in my career and I got a bird's-eye view of what it took to be at the top. He once said, 'An artist creates for himself and a craftsman creates for others.' I use that phrase as my mantra.
Continuing education is the foundation of a long and lasting career and it's an essential need in order to have a rewarding career. Through continuing education one can build his or her skills allowing the artist inside to flourish and be more creative for the client.
This is why I am forever learning."
Keith's Credentials
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34 years Industry Veteran
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Licensed Cosmetology Salon Manager
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Assistant to Horst Rechelbacher (Founder of Aveda) in seminars, platform, and salon
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Instructor Training- Horst and Friends International
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Advisor of product line development at Sakada Studios
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Participant of Industry Continued Education seminars
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Platform Presenter for Beauty Certified Education Association (BCEA) and SSPA
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CE Seminars Presenter for BCEA and SSPA
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Participant in Sakada Academy Team Video
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Board of Directors for BCEA
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Recipient of the Advanced Education Scholarship (BCEA)
